Cooperative Investment and Infrastructure Development Fund

Positioning

Positioning is an editorial communication concept based on the supplied catalogue. It does not amend the provisions of the catalogue, Charter or fund documents.

The Investment and Infrastructure Development Fund combines a targeted approach to property with the development of connections between consumers and producers.

Who it is for

Cooperative members and participants in infrastructure projects focused on direct consumer–producer interaction.

Value

Explains the role of earmarked contributions in developing infrastructure and the consumer investment activity envisaged in the catalogue.

Distinctive role

The focus is market and other infrastructure for direct interaction, including the consumer’s ownership of means of production as envisaged in the catalogue.

Tone of communication

Concrete, businesslike and clear in engineering terms. Connect the project description with fund documents, asset rights and participation terms.

Purpose

A targeted property fund for the integrated development of market and other infrastructure for direct consumer–producer interaction. It provides for the development of consumer investment activity, including consumer ownership of means of production.

In the catalogue: Cooperative Investment Fund.

Sources of funding

Earmarked contributions from cooperative members. Eligible assets, contribution procedures, uses and participation terms are defined in separate regulations and agreements.

Features

The description concerns an internal Cooperative fund. Asset rights, participation terms and specific project parameters are established in fund documents and the relevant agreements.

Register, p. 7. Charter: Art. 1; clauses 25.2–25.3.

Under clause 25.3 of the Charter, as cited in the register, the size, formation and use of funds are governed by regulations approved by the General Meeting on the proposal of the Cooperative’s Board.

Brand identity

Two supports connected by a shared span. The symbol expresses infrastructure for direct consumer–producer interaction.

Graphic approach. Spans, connecting lines and the rhythm of supports.

Typography. Manrope SemiBold for names and headings, Manrope Regular for body text. Leave clear space around the symbol of at least one quarter of its height.

Symbols and examples of branded materials were created using imagegen. The package contains raster PNG files and PDFs with typeset text. Print production requires vector artwork and prepress preparation.

Fund materials